29 Oct '14, 8pm

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Do those numbers surprise you? Perhaps it's more surprising that more creators are not taking advantage of viewer intent or looking to user activity to understand what people are actually searching for. We are well, well passed the point of viewers engaging with branded content, just because that brand uploaded a video. These days, branded videos have to entertain, or inform, if they are to stand their ground against independent YouTube creators. Those creators really do understand their fans, and produce videos that answer a question, or provide something of value.

Full article: http://www.reelseo.com/halloween-brands-content/

Tweets

Cosmetics Brands are Missing the YouTube Boat o...

reelseo.com 17 Oct '14, 7pm

Cosmetics brands are continuing to raise their awareness of and engagement with beauty vloggers on YouTube. And yet there ...

When Big Brands Fail With Local SEO

When Big Brands Fail With Local SEO

searchengineland.com 29 Oct '14, 1pm

By now, big brands and franchises recognize the importance of local search and the impact it has in the consumer journey. ...

Why Video Marketing Needs to Be a Priority for ...

reelseo.com 27 Oct '14, 7pm

SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contras...

A Step-by-Step Guide to Creating Robust Content...

searchenginewatch.com 31 Oct '14, 12pm

Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would...

Google on Creating a Relevant Second Screen for TV

Google on Creating a Relevant Second Screen for TV

seobythesea.com 25 Oct '14, 4pm

Google was granted a patent last week that looks like it might have been among one of the earliest patents filed by the co...

Finding Hidden Content Opportunities For Your L...

searchengineland.com 27 Oct '14, 2am

Your Customers: If you have internal search on your site, it’s a great place to find out what customers are looking for an...

How Panda 4.1 Should Change Your #Content Strat...

searchengineland.com 27 Oct '14, 2am

When Panda “4.1″ – another iteration of Google’s algorithm aimed at low-quality web content hit on September 25 , some bra...

Last Minute Halloween Needs

Last Minute Halloween Needs

high.heels.com 28 Oct '14, 2pm

but planning one can be quite a handful. Have you went down the list yet? Food, decorations, seating, games, music, drinks...

#FORGIRLS #LIFE | 10 Sneakers You Can Build You...

complex.com 28 Oct '14, 3pm

Halloween is almost here, and that means it's time to get your costume in order for all the parties you'll be attending. I...

Enable the virtuous cycle of content and commer...

luxurydaily.com 28 Oct '14, 9am

Seventy-two percent of North American organizations created more or significantly more content in the last 12 months, ofte...

Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

Creating Content Your Audience Craves: An Inter...

searchenginejournal.com 20 Oct '14, 3pm

Mindy’s passion for creating content stems from trying to figure out who is on the other end of the screen and what they w...

Finding Hidden Content Opportunities For Your L...

searchengineland.com 24 Oct '14, 2pm

Your Customers: If you have internal search on your site, it’s a great place to find out what customers are looking for an...

Why Did Google’s Pigeon Poop All Over Big Local...

searchengineland.com 27 Oct '14, 2pm

Use business descriptors in your Google My Business Page titles. For example, [Home Depot - Pleasanton]. This might give t...