29 Oct '14, 4pm

Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7

When you consider that the average length of time someone between the age of 25 and 35 will stay at their current job is around 3 years, you can understand why most of us focus on short term gains rather than a long term strategy. How can we begin to invest in tactics that have long term impact? To that point, Rhea says investing really means contributing to long term SEO success, not owning it. You can contribute by building a team with great perspective that will be together for a long time. It’s also important to give them the tools to educate themselves because SEO changes every single day. Listen to your team, develop them, and focus on retaining them for the long term. Give careful consideration to the technology you use, because chances the technology you put in place today and the analytics you have will outlast you in your current position. So choose the right tec...

Full article: http://www.searchenginejournal.com/creating-long-term-seo...

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