29 Oct '14, 1pm

When Big Brands Fail With Local SEO

When Big Brands Fail With Local SEO

By now, big brands and franchises recognize the importance of local search and the impact it has in the consumer journey. Advertisers like myself make sure of this by rattling off stories about how we increased call volume or drastically improved visits to website location pages. We may also paraphrase compelling stats from recent studies, like “80% of consumers use search engines to find local information ” or “83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand .” So, it may come as a surprise to hear that big brands and franchises still struggle when it comes to Local SEO. They benefit from regional exposure and brand recognition. They usually have deep pockets and the digital clout (domain authority) to outrank smaller brick-and-mortars. Yet still, they fail to achieve their potential. It turns out tha...

Full article: http://searchengineland.com/big-brands-fail-local-seo-206605

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