29 Oct '14, 2pm

4 Reasons Your Search And Display Ads Are Getting Fatigued

Ad Background Color . With one of our display campaigns we noticed a declining CTR. By simply changing the background color from yellow to blue, we were able to instantly restore our old CTR because the ads looked different and users started noticing them again. Ad Frequency . Use frequency capping for display ads so that you’re not annoying users who’ve seen your ads a lot already. Ad Rotation . Use the right ad rotation option in Google. It can automatically optimize for the ads with better CTR or conversions; but even when you use one of these options, you still have to remember to delete the worst performing ads once in a while. Or you can rotate ads evenly and use a tool to help clean up losing variants. Ad Customization . Take a look at Google’s new ad customizers , a great way to take dynamic keyword insertion to a whole new level.

Full article: http://searchengineland.com/4-reasons-why-your-ad-is-fati...

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