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Using The New Treemaps Report In Analytics To Find AdWords Nirvana

Using The New Treemaps Report In Analytics To Find AdWords Nirvana

The surface area of your rectangles represents the volume of whatever primary metric you select The green-to-red overlay represents whichever secondary metric you select in your account As stoplights have taught us, green is good and red is bad . Thus, for metrics where a high number is good (like click-through rate) you’ll see higher numbers in green; for metrics where a high number is bad (like bounce rate) you’ll see higher numbers in red. If you have multiple accounts linked to your Google Analytics account, Treemaps will default to showing accounts. If you just have one account linked, then the default will be campaigns. You can drill down by clicking on your accounts/campaigns in the report (and then get back to a higher view with a breadcrumb trail above the report)

Full article: http://searchengineland.com/using-new-treemaps-report-ana...

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