28 Oct '14, 5pm

seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search, according to a study released last week by SEO analytics provider seoClarity . The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. The Findings First and foremost the study found that if you're not first, you might as well be last. The most significant findings of the CTR study are those showing mobile behavior. The first ranking result comes in at 27.7 percent CTR, and drops to just 9.2 percent for the second-placed search result. This study claims to be the first to compile a comprehensive data set of CTR for mobile. When reviewing desktop metrics, CTR rates fell by 7.9 percent fro...

Full article: http://searchenginewatch.com/article/2377907/seoClarity-I...

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