28 Oct '14, 4pm

43 Tools for Modern Marketers

Moz . Yes, I have friends there. Yes, I like them a lot. No, I’ve not been bribed. If you want an all-in-one solution for social, search (including crawls and keyword analysis) and Google Analytics integration, Moz is the one. If you want to get a little nerdier, Screaming Frog lets you find broken links, images, duplicate content, and basically tear a site apart looking for problems. Plus, cool name. CrazyEgg is my favorite for click ‘heat mapping.’ It shows you where folks click, and how far they scroll on a given page. Love it. Plus, another cool name. KISSMetrics lets you drill into customer behavior on a visit-by-visit basis. Creepy, yet helpful. Unbounce and Optimizely are A/B and multivariate testing tools. They let you compare different versions of a web page and determine which one works better. Unbounce is by far the easier to use and lets me set up a test in abo...

Full article: http://www.portent.com/blog/internet-marketing/43-tools-m...

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