28 Oct '14, 2pm

4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page

A real world example of using ad scheduling for better ROI I used to have a wedding invitation client, and I found that her prospects would browse during their lunch hours but never purchase. Because the process required lots of thought (and the opinion of their significant other), people rarely had enough time to purchase during their lunch hour – they’d go home at night and complete the conversion. Realizing that, I turned the budget up during lunchtime on the east and west coasts (when people liked to browse) then turned it down for the afternoon. I’d turn it back up again after dinnertime (when many people were likely to complete the conversion) and then back down again at bedtime. In short, the key to saving money was turning down the budget between lunch and dinner ­– since no one was converting .

Full article: http://www.searchenginejournal.com/4-common-ppc-mistakes-...

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