28 Oct '14, 1pm

SEO Must Be About More Than Your Website

At SMX East a few weeks ago, Arnie Kuenn , Marketing Land columnist and CEO of Vertical Measures, gave a very interesting statistic around the buying journey. He noted that 93% of all consumers use search before making a purchase — and on top of that, 86% of people are conducting non-branded queries. That’s a lot of people using search in the buying process! The question for marketers is, “Are you optimizing for search?” If you answered yes, here’s another question: “Are you optimizing for search on all channels?” For most of us, when we think search and SEO, we think about our website. However, not only do people search on other channels, they also search based on what they see on other channels. For marketers to truly be successful, SEO has to be synced up with our other marketing avenues. Let’s take a look… Offline Channels An iProspect study from 2010 showed that 40% o...

Full article: http://searchengineland.com/seo-website-206501

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