28 Oct '14, 12pm

It's Official: 50% of YouTube Traffic Now Comes from Mobile

It's been a while since YouTube updated the statistics regarding views to the site from mobile. The last we heard, traffic from mobile devices came in at 41% of total views , but now YouTube CEO Susan Wojcicki has confirmed those numbers have risen to 50%. More and more of us are watching video content on the site via smartphones and tablets, a trend that is also contributing to the 50% increase in watch time the site is experiencing per year. Speaking at the Code/Mobile conference , Wojcicki acknowledged that the YouTube app, available via Google Play and Apple's App Store, had contributed to the increase in mobile views. She also confirmed that "mobile is super important. I think it’s important for every business right now”. A New YouTube Video Subscription Service? YouTube has struggled with providing subscription options to users in the past but in the same discussion,...

Full article: http://www.reelseo.com/youtube-mobile-traffic-50-per-cent/

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