28 Oct '14, 11am

Yahoo Bing Network Audience Stats That Might Surprise You

If you’re investing in paid search, you’re investing in Google for sure. But there are other options. This means search marketers have to "stop treating the Yahoo Bing Network like the red-headed stepchild ." (Jonathan Long, founder and chief executive (CEO) of Market Domination Media.) The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you. For example, 72 percent of the business and finance searchers on the Yahoo Bing Network are not found on Google – that’s 21 million people you don’t want to be missing in finance alone.

Full article: http://searchenginewatch.com/article/2378009/Yahoo-Bing-N...

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