27 Oct '14, 4pm

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

Adobe, Nielsen to Measure Online Video Reach, But What About Engagement?

There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps .” As I read their press release , I thought to myself, “If the earth was flat, then these folks would definitely be the first to measure it.” So, what does this partnership mean? It's actually a pretty big deal. Nielsen’s digital measurement products will integrate with Adobe Analytics and Primetime, to to deliver analytics and content metrics. Clients that sign up to the service will be able to measure audiences for online video and TV , as well as games, and audio across all kinds of devices including smartphones, tablets, destops, games consoles and OTT boxes. The aim of the collaborat...

Full article: http://www.reelseo.com/adobe-nielsen-measure-online-video...

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