27 Oct '14, 2pm

Why Did Google’s Pigeon Poop All Over Big Local Brands?

Use business descriptors in your Google My Business Page titles. For example, [Home Depot - Pleasanton]. This might give the location a bit more of a boost for local queries. While I would never suggest rebranding to [Home Depot Hardware Store] just to game a new algorithm, particularly one as flighty and temperamental as Pigeon, you may want to test tweaking the meta information and text content on your location pages to focus further on your main target keywords. Build links (carefully!) to your target store pages to make sure they are the strongest organically for your target queries. For example, Home Depot does not rank in the local results for [Hardware Stores] in Pleasanton, CA. Its top non-local pack organic result is a non-local category page. Ideally, it would be the top non-local pack organic result .

Full article: http://searchengineland.com/googles-pigeon-crap-big-local...

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