24 Oct '14, 4pm

Microsoft Execs Lay Out Strategy For Growing Bing's Market Share:

Microsoft Execs Lay Out Strategy For Growing Bing's Market Share:

At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi, Corporate VP, Advertiser and Publisher Solutions Group, said “ You will see us evolve Bing more and more as we understand people more completely, and it is not always going to be with a SERP, but it is going to be ubiquitous.” Examples of this ubiquity include integrations across Microsoft products including Office, Xbox and Microsoft’s digital assistant, Cortana. On Cortana, van der Kooi said, search is moving from being reactive to proactive. Noting Gmail’s new Inbox app’s integration with Google Now, van der Kooi acknowledged, “We aren’t alone in that quest. . . . But we think we hav...

Full article: http://searchengineland.com/microsoft-execs-lay-strategy-...

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