05 Apr '12, 7pm

How to Rebuild Yahoo

Years ago, the Yahoo brand was one of the most significant and recognized on the entire Web. Offering search, email, instant messaging, news and a variety of other options; Yahoo was a company that in many ways, was ahead of its time. Since debuting in early 1995, the company managed to remain relevant and profitable even after the "dot-com bubble" burst in 2000. However, in the mid-2000s, Yahoo started on a gradual decline from which the company has not yet recovered. In 2008, financial losses triggered a series of layoffs, upper management changes and perhaps most importantly, a lack of discernible direction or guidance. Earlier this week, the company announced yet another round of layoffs, cutting 2,000 employees and diminishing their workforce by 14%. There is much speculation about Yahoo's future given the current economy and increasing competition from consistently w...

Full article: http://www.searchengineguide.com/todd-bailey/how-to-rebui...

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Yahoo In A Fight For Its Life

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