Your Analytics Tool May Be Lying to You
Valuable information about site and industry traffic that can contain insights to inform your marketing strategy, including other sites that visitors to your site visited, the sites they went to after visiting your site, the search terms that visitors to competitors' sites use and the websites that send your competitors traffic. Why might information like this be helpful? Well, you may make some interesting observations with things like your audience, their experience with your site, the language they are using to navigate and sites that you may be missing valuable traffic. They can inform your marketing strategy in ways that only you are savvy enough to find out.