31 Mar '12, 6pm

Don’t Forget SEO For Navigational Searches by @sharithurow

During search engine optimization (SEO) consultations, we search professionals often see and hear things that make our jaws drop. Even after years and years of knowledge distribution through email newsletters, blogs, forums, and other forms of social media, we still witness companies making really stupid optimization mistakes. Since I am a strong believer in learning from ones mistakes and the mistakes of others, here is my SEO stupid mistake contribution for this column: not optimizing a website for navigational keywords. What is a navigational search? When searchers use a commercial web search engine to go to a specific website, the search query is classified as a navigational search. Navigational searches are more common than one might imagine. In fact, you probably perform navigational searches without realizing it. For example, suppose you want to go to eBay to do a l...

Full article: http://searchengineland.com/dont-forget-seo-for-navigatio...

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