30 Sep '14, 2pm

How To Create A 301 Redirect Map

If you redesign your website, you need to create a 301 redirect strategy. At the core of this strategy is making a 301 redirect map. If you launch a new website without a 301 redirect strategy, the website redesign will be a failure because you will lose a lot of traffic. When Digg redesigned its website, for example, it lost vast amounts of traffic. Image from readwrite.com . Similarly, Jill Kocher of Practical ECommerce reported on a consumer product manufacturer’s site that had recently relaunched: After averaging consistent 30 percent improvements in weekly organic search traffic year over year, the site suddenly began losing up to 31 percent of its organic search visits the week of the launch. This could have been avoided if the URL changes had been implemented in conjunction with a 301 redirect strategy. The only way to preserve your traffic from this revenue-ruining...

Full article: http://searchengineland.com/create-301-redirect-map-203248

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