31 Mar '12, 9am

The Power of Keywords via @seobook

The Power of Keywords via @seobook

Advertisers only bid to show up where they are relevant - when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. It is a self-correcting ecosystem where relevancy is rewarded with further distribution. If a search is non-commercial Google may not show any ads, or may only display them in a less prominent position. Their commitment to relevancy builds the user's trust in the search results.

Full article: http://www.seobook.com/learn-seo/started-with-keywords.php

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