30 Mar '12, 10pm

Read if you have a blog: Taking Control of Related Posts | @sejournal <<Good piece

Looking to reduces your bounce rate? It’s hard getting new visitors to your site. Once they are there, you want to keep them for as long as possible. It’s not just important for your own internal web traffic but can help with your search engine rankings. Bounce rate – the rate in which people only read one page before leaving – is increasingly being used as a guide to quality for some search engines. Displaying links to related post helps keep visitors on-site. Getting your web visitors to stay on site should be a high priority for any online property. This is why related posts can be such a powerful tool. You will generally find them at the bottom of a page after the main content. They are in that position for a reason. Many studies have shown that after a web visitor has finished reading your post then they are in action mode – they want to do something. If your post has...

Full article: http://www.searchenginejournal.com/taking-control-of-rela...

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