30 Mar '12, 8pm

Kentucky and Louisville Fans have “March Madness” Fever

Kentucky and Louisville Fans have “March Madness” Fever

Looking at the DMA breakdown of visitors to a custom category of NCAA Men’s Basketball Sites indexed against the online population, the top 4 DMAs which overindexed most during the previous 4 weeks, are close to or are home to a school in the Final Four. The data shows that visitors in the Louisville, KY DMA (where the University of Louisville is located) were 312% more likely to visit college basketball sites compared to the online population while visitors in the Lexington, KY DMA (where the University of Kentucky is located) were 241% more likely. Likewise, visitors from Kansas, specifically Wichita and Topeka, were also highly likely to visit NCAA sites during this time period.

Full article: http://weblogs.hitwise.com/heather-dougherty/2012/03/kent...

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