30 Mar '12, 5pm

63 Free (or Almost Free) Ways to Market Your Business - Search Engine Watch (#SEW)

Author and publish guest posts on high profile or well-trafficked sites in your niche. It's a great way to promote both your brand and your expertise. Free guest blogging communities, like My Blog Guest and Guest Blog It , are a good starting point. Find bloggers to review your products. Use simple query operators, such as "[your product type] + reviews [or] review" (e.g., "lingerie reviews"), to locate promotional review opportunities for your product offerings. You can also use free link building tools from Buzzstream to generate prospecting queries. Similar to leveraging product reviews for free promotion, mine the search results for bloggers who host product giveaways, using simple query operators, such as "[your product type] + giveaway" (e.g., "charm necklace giveaway"). Hold a sweepstakes, contest, or a giveaway on your site, promote it on your site, and on your soc...

Full article: http://searchenginewatch.com/article/2164835/63-Free-or-A...

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