30 Mar '12, 4pm

Social Media Gives Industrial Companies Competitive Advantage, Says Thomas Industrial Network Repo... #googlesniper

NEW YORK--(BUSINESS WIRE)--Industrial companies that hesitate to embrace social media, believing that competitors are not using these platforms, are in danger of losing business opportunities, according to recent research from Thomas Industrial Network. In fact, seven out of 10 small and midsize suppliers (68 percent) are already engaging with prospects through these channels, gaining a competitive advantage over those who have yet to start. More than 3,000 respondents to Thomas’ surveys say that they routinely use social media to market their products and services, generate leads, answer questions, conduct research, and gain new business. Thomas studied the behaviors of suppliers (i.e., manufacturers and distributors) through its Industrial Marketer survey, and buyers through its Industrial Purchasing Barometer (IPB). The research focused on their use of platforms such as...

Full article: http://www.promotionworld.com/news/press/120330-social-me...

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