30 Mar '12, 4pm

Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites

Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites

Around half of the online marketing clients that I work with at GPMD are ecommerce, so we spend a lot of time thinking of new ways that they can generate more traffic / sales. I believe that the following five areas represent significant opportunities for online retailers as, in the vast majority of industries, there will still be an opportunity to be one of the early adopters. Rich Snippets (Microdata, Microformats & RDFa): One of the biggest developments in Google’s results pages in 2011 was the introduction of new rich snippets, which included apps, events, product pricing and author information. Those who choose to implement the required markup to display rich snippets will be able to further entice users to click-through to their page by providing a more compelling indication of what can be found on the page. Price is a particularly important one for ecommerce sites. ...

Full article: http://www.searchenginejournal.com/five-huge-opportunitie...

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