30 Mar '12, 12pm

Google's New Ad Format: Consumer Surveys?

Google's New Ad Format: Consumer Surveys?

Yesterday Google launched a new program called Google Consumer Surveys - it is basically taking an expensive thing to do, market research surveys, and making it fast and cheap. Will it last - I am not sure, but it does look exciting at this point. How it works is simple. Business and organizations looking to get market research data go to this service, create a micro-survey and decide who they want it to go to, how many responses they want and what questions to ask. Here is the step by step survey creation wizard: Then when you buy it, results start coming in. Where do the results come from? These surveys will begin showing up on select publishers web sites such as The Texas Tribune, the Star Tribune and Adweek in the form of a micro-survey box. In fact, many folks saw this happening before the announcement and felt it was a new ad type or AdSense type from Google. I recei...

Full article: http://www.seroundtable.com/google-consumer-surveys-14946...

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