30 Mar '12, 11am

Local Mobile Ad Revenues Forecast: $5 Billion by 2016

In the ongoing cycle of market forecasting, we're once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the "money" number, there are lots of background inputs to dissect, such as mobile search volume. Where is the Market Going? Mobile local ad revenues will grow from $784 million last year to $5.01 billion in 2016. If that seems low, keep in mind that we're just talking about the local segment of overall U.S. mobile ad revenues (further defined and explained here ). But to really get a sense of where these numbers are coming from, it's best to break down their components. Specifically, we look at the ways that different ad formats are consumed, bought, and sold. These include search, display, SMS, and video ads. The search portion is growing fastest, and is the biggest driver of overall growth in mobile advertising. This ...

Full article: http://searchenginewatch.com/article/2164837/Local-Mobile...

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