30 Mar '12, 5am

Google Spent $213 Million Advertising its Products in 2011

Google Spent $213 Million Advertising its Products in 2011

As many of you have noticed over the past couple months Google has been expanding it's reach from the online marketing world to a much broader scope where it's competitors are thriving – the ad promo space. The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote its services, including Google+ and its Chrome web browser (some of which were recognized by AceMetrix as the most effective Web TV commercials in 2011 ). Google's ad spending is now comparable to Apple, Microsoft, and Yahoo, according to new data from Kantar Media. Google spent $213 million to advertise its own products in the U.S. in 2011. This is up four times from $56 million in 2010, according to Kantar Media. "This is a sign of good old-fashioned competition," David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos, t...

Full article: http://searchenginewatch.com/article/2164845/Google-Spent...

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