29 Mar '12, 9pm

Both Professional & User-Generated Video Drive Sales Through Synergy

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by an actual product consumer. While the focus was narrow, just one campaign, it could shed some light into some interesting places. I won’t make you wait long for the overall impression they had of the single campaign they observed. Simply put, professionally-made and user-generated product videos work extremely well together in regards to raising sales effectiveness. Wow! “…What we found was strong evidence of incremental benefit with exposure to both forms of media,” said Frank Findley, Vice President, Researc...

Full article: http://www.reelseo.com/professional-user-generated-video-...

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Combining Professional & User-Generated Videos Drives More Sales [Study]

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