29 Mar '12, 6pm

Video Email Demythified – The Case for Video in Email: Part 2

Video Email Demythified – The Case for Video in Email: Part 2

When it comes to webmail clients viewed in an HTML5 compliant browser, the argument that it’s easier to view in the browser than the mail client is stronger, but this argument has big holes, too. For example, all webmail clients (with the exception of Hotmail, which supports HTML5 video , and Gmail, which will add a YouTube video to the bottom of an email message containing a YouTube link), will only display animated .GIF video or static images. Yet animated .GIF videos typically outperform static images for clickthrough between 5% and 15% when A/B tested. Although a click is still required to view the full video on a separate web page in most webmail clients when the user is served either a static image or an animated .GIF video in the mail client, the clickthrough performance of animated .GIFs can be a real ‘win.’ Since most people now access the Internet through broadba...

Full article: http://www.reelseo.com/video-email-demythified/

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