24 Mar '12, 11am

53% of mobile searches have local intent

53% of mobile searches have local intent

Get out your slides, this is a great statistic: 53 percent of mobile searches on Bing have a local intent. This was casually told to me yesterday by Microsoft’s Stefan Weitz during a briefing call about a dozen other things. I stopped him and made him repeat and confirm the number. He did. It’s from Microsoft’s internal analysis of their mobile search query data. There are a few other local search numbers floating around that get frequently cited. A big one is Google’s “20% of search is related to location .” This is a PC-centric estimate by Google that excludes some of the gray areas where intent can’t really be inferred. (Translated into query volume it represents billions of searches per month.) I also argue that most product searches online ultimately should be considered local since 96 percent of buying happens in stores. What if you could lead people “from search to ...

Full article: http://searchengineland.com/microsoft-53-percent-of-mobil...

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