31 Aug '14, 3pm

71% of Marketers Confirm Video Converts Better Than Other Content [Study]

If you are reading this article on ReelSEO, then you'll already be aware that incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% of respondents indicating it performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, "Video Content Marketing: Identifying Metrics and Measuring Impact " also confirmed that they were seeing very positive engagement rates from using video, while 69% of respondents indicated that video had been a good vehicle for lead generation. Video Content Marketing 2014: Report Highlights Over a third of large b...

Full article: http://www.reelseo.com/71-per-cent-confirm-video-converts...

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