30 Aug '14, 11pm

Why We Created

Why We Created

This week we officially launched a new website called HowToConvinceYourBoss.com (CYB). Before you head over there to check out all the amazing content and useful information, I thought I would give a quick explanation on how this all came about. I teach a lot of content marketing workshops. In fact, I am willing to bet that by the end of 2014, Vertical Measures will have trained more people in hands-on content marketing workshops than anyone else in the world. I will have personally trained more than 1,000 students in a face-to-face, instructor led environment this year. The attendees range from seasoned marketing people to SEOs retooling themselves, from the solo entrepreneur to Fortune 100 companies, including people from all over the world. In fact, as you are reading this I am preparing to leave for Kuala Lumpur, Malaysia to teach a 2-day version of our workshop. We ha...

Full article: http://www.verticalmeasures.com/vm-news/why-we-created-ho...

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