29 Aug '14, 8pm

How to Smash the Corporate Barriers That Kill Video Marketing Success

How to Smash the Corporate Barriers That Kill Video Marketing Success

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential. At last month's ReelSummit , Sourabh Kothari, Senior Manager of Rich Media Marketing at Cisco , and Peter Angus Medlock, Creative Strategist and Video & Media Manager at Grainger , gave attendees an insight into starting this cultural revolution within your company, in their closing keynote presentation; "Is Your Company’s Culture Killing your Video Marketing Potential? ". You can watch the session in the following video, and read the highlights below: Is Your ...

Full article: http://www.reelseo.com/smash-corporate-barriers-kill-vide...

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