29 Aug '14, 7pm

Google Drops Authorship From Search Results

Google Drops Authorship From Search Results

In a Google+ post , webmaster trends analyst John Mueller says Google has "made the difficult decision" to stop showing authorship in search results. Google's authorship support page , says simply, "Authorship markup is no longer supported in Web search," and encourages webmasters to look into rich snippets to improve their search results. According to Mueller, Google tests showed removing authorship did not generally appear to reduce site traffic or increase ad clicks. "We've gotten lots of useful feedback from all kinds of webmasters and users, and we've tweaked, updated, and honed recognition and displaying of authorship information," Mueller writes. "Unfortunately, we've also observed that this information isn't as useful to our users as we'd hoped, and can even distract from those results." Mueller says Google is "strongly committed" to expanding support of structured...

Full article: http://searchenginewatch.com/article/2362631/Google-Drops...

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