29 Aug '14, 3pm

In-App Search: Great Idea, Not So Great Experience

In-App Search: Great Idea, Not So Great Experience

Google, Facebook and others are trying to bring the world of internet-style “deep linking” to apps. Google is indexing in-app links from Android in a bid to keep search relevant in a mobile world now dominated by apps. Facebook recently touted gains that its open-source App Link program has made. Now an independent search app called, appropriately, “In-App Search ” is trying to be a search engine for apps. Discussed first by TechCrunch yesterday the app-searching app has indexed “30 searchable apps” on iOS devices. This is clearly a direction Google is going, with a blend of PC web and in-app links. In the abstract In-App Search offers users a single place to find all the content on their devices, related to a topic: Ice Bucket Challenge, Ebola, Shakespeare, Breaking Bad, etc. In practice however the app, which admittedly just launched, offers a “so what?” user experience....

Full article: http://searchengineland.com/app-search-great-idea-great-e...

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