29 Aug '14, 2pm

Why Your Content Marketing Team Needs A Link Builder

A content marketing team can benefit greatly from having a link builder on staff. Content marketing requires writers, industry experts, graphic designers, etc. Sometimes one person can play several roles, but no one person can fill every role on their own in a meaningful way. One role not often discussed is that of promotion – specifically, link building. Judging from what I’ve overheard people say at conferences, I fear some people don’t fully understand the differences between content marketing and link building . I’ve said this before and I’m sure I’ll have to keep saying it: content marketing and link building are not the same thing. There are several key differences between the two. Yes, the two complement each other extraordinarily well, but that’s not the same thing as synonymy. Content marketing is about disseminating a message and building an audience. Link buildi...

Full article: http://searchengineland.com/content-marketing-team-needs-...

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Why Your Content Marketing Team Needs A Link Bu...

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A content marketing team can benefit greatly from having a link builder on staff. Content marketing requires writers, indu...

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