29 Aug '14, 11am

The PPC Search Network Campaign Launch Checklist

Even if you can launch a PPC campaign in your sleep, sometimes, things get overlooked; items slip through the cracks, and months later, you’re scratching your head wondering how a scarf ad landed users on a hat page. It happens to the best of us. No matter how focused and experienced a PPC manager, there are endless details that go into a streamlined campaign launch. Organization is a PPC manager’s best friend, and creating repeatable processes through detailed checklists is one way to ensure everything you can think of gets done pre-launch. In this post, we’ll look at all the key areas of a PPC campaign, and give basic checklists for each part in preparation for making a new campaign go live. It’s worth mentioning that the checklists in this post apply to PPC search network campaigns that are both being built from the ground up, and those being copied and pasted from exis...

Full article: http://searchenginewatch.com/article/2362388/The-PPC-Sear...

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