28 Aug '14, 9pm

Live @ SMX East: Breathing New Life Into A Tired Paid Search Campaign

In either case, it’s a good idea to evaluate your campaign for opportunities as well as how to prioritize what needs to be done. The speakers on the Breathing New Life Into A Tired Paid Search Campaign have done this for numerous paid search efforts, and will show you how to optimize and re-architect the campaign for maximum effectiveness, taking advantage of new ad formats, extensions, enhanced campaigns and other changes. They’ll discuss everything needed to squeeze new levels of performance out of an existing campaign, from design, to testing, execution and measurement. If you’re looking for practical tips or just a bit of inspiration to tackle a necessary job, you won’t want to miss this session.

Full article: http://searchengineland.com/live-smx-east-breathing-new-l...

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