28 Aug '14, 7pm

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick revealed the new features in a blog post . The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group. DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimi...

Full article: http://searchenginewatch.com/article/2362393/DoubleClick-...

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