28 Aug '14, 4pm

Expert Insights On The Future Of SEO, Part 1

Google will use more and more signals to determine ranking, and it will get harder and harder for SEOs to fully understand what those signals are, and how they interact. The needs of mobile devices will start driving the UI of the SERPs. We already see this with the removal of author photos , reduction of video snippets, and the changes made with Pigeon. This is all being driven by the growth of mobile searches. At SMX Advanced, Matt Cutts told us that mobile search volume on Google would exceed desktop search volume before the end of 2014. Google is acting accordingly. Voice search and natural language search will continue to expand rapidly. Google is investing heavily in being able to understand semantics and context. Google will be forced to deal with Negative SEO . The growth of this industry is continuing to scale, and that represents a real threat to its search quali...

Full article: http://searchengineland.com/future-seo-look-seo-experts-s...

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