04 Aug '14, 12pm

What Makes Content Shareable & Why It Matters for SEO

The more people who share a piece of content, the more people are going to eventually see it, and the more people who see it, the more visitors you're going to have. Think of your content as a single light in a dark forest, attracting people in the open. If you can get more people to turn on identical lights, the cumulative brightness will increase, and you'll be able to attract more people from greater distances. Whenever a link to your website is shared on a public social media platform, Google notices. If you have 100 people individually sharing an identical link pointing back to your site, especially within a quick period of time, search ranking algorithms are going to assign more importance to the linked content, thus ranking it higher. An effective social media presence has far more benefits than just an improved position for SEO. If you can complement your content w...

Full article: http://searchenginewatch.com/article/2358558/What-Makes-C...

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