03 Mar '12, 1pm

Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. The archive, called Historics, includes filtering and search capabilities. It was revealed this week by UK firm Datasift. Businesses are expected to use Historics to see how their brand is being perceived on social networks, said Datasift chief marketing officer Tim Barker. He said the firm had been working on the offering for two years in partnership with Twitter. "It's not only the two years of 140 character tweets we will be offering in the archive, but we will be [including] information on users' location, or with information on the links that that they posted in tweets, for example," Barker said. "Companies have analyzed data off Twitter before but they don't get details of locations and senti...

Full article: http://searchenginewatch.com/article/2156897/Twitter-Arch...

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