01 Mar '12, 8am

Promoted Tweets Coming to Twitter for Android, iPhone App

Promoted Tweets Coming to Twitter for Android, iPhone App

Twitter's mobile app now includes Promoted Accounts ads, extending the reach for marketers who want to increase their follower ranks. Promoted Tweets will "in the coming weeks" appear in news feeds via its app as well, the San Francisco-based company announced A Twitter PR email sent to ClickZ added, "Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about." The app updates will affect iPhone and Android users, but not the iPad. Fifty-five percent of active Twitter users log in via a mobile device. Mobile web viewers have been able to see the Twitter's Promoted Products - Promoted Trends, Promoted Tweets, and Promoted Accounts - for some time, as the user experience has been similar to online. As Twitter explained : Prom...

Full article: http://searchenginewatch.com/article/2156257/Promoted-Twe...

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