29 Feb '12, 9pm

On The State of Google’s Advertising Business: Neal Mohan at Signal SF @fmp @fm_signal

If you’ve been reading Searchblog, you know I’ve been writing quite a bit about Google, privacy, and the advertising business. All of those topics are going to be coming together in my interview with Neal Mohan, VP Product at Google, on the Signal SF stage next month. Neal oversees display and mobile advertising for Google, and works directly with the company’s entire advertising stack, a formidable lineup of products that include the Doubleclick ad server and exchange businesses, AdSense, the Invite Media demand side platform, the pending AdMeld supply side platform, AdMob, and much more. Given the tempests over Google’s integration of its privacy policies , the integration of Google+ into Google search , and Google’s circumvention of Apple’s Safari browser , it’s bound to be quite a conversation. Register for Signal:SF here (we’re closing in on a sell out), and please le...

Full article: http://battellemedia.com/archives/2012/02/on-the-state-of...

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