29 Feb '12, 8pm

Optimizing Search Engine Marketing For Seasonal Opportunities

Optimizing Search Engine Marketing For Seasonal Opportunities

Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another cyclical ebb and flow of sales time. Additionally events, like the Olympics or a presidential election, can impact search engine marketing for many businesses. Staying on top of these trends and events can uncover opportunities for in-house marketers to grow and optimize search marketing programs. Identifying The Opportunities & Trends The first step is recognizing important trends and events and their timing. A seasonal time like Christmas is a no-brainer, but is Valentine’s Day on a weekend or weekday, and does that make a difference? When is Easter this year, March or April? Getting a handle on which holidays are important versus not is a good starting point. After holidays, events are the next important area ...

Full article: http://searchengineland.com/optimizing-search-engine-mark...

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