29 Feb '12, 7pm

Beef Up B2B Publications With Rockstar Industry Conference Coverage: Sharing. It’s a fundamental principle of so...

Beef Up B2B Publications With Rockstar Industry Conference Coverage: Sharing. It’s a fundamental principle of so...

Sharing. It’s a fundamental principle of social interactions that harkens back to Kindergarten 101. And yet… companies can lose sight of this essential concept when it comes to creating, syndicating, or rebroadcasting content in the social stratosphere. It’s one thing to showcase news, events, or other industry contributions of note on a company blog or a business Facebook page or trickle it in a corporate Twitter stream. But if branded content completely saturates social properties, the good-intentioned company runs the risk of boring, irritating, and even alienating its online community. This is far from breaking news—it’s just another fundamental of social interactions: No one will like you if all you do is talk about yourself. Map that to blogging and social media— broadcasting branded content 24/7 isn’t sharing, it’s blaring. It’s an ineffective way to connect with cu...

Full article: http://searchengineland.com/beef-up-b2b-publications-with...

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