29 Feb '12, 6pm

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

The prevalence of tablets and mobile phones is shaping local search, with 64 percent of tablet users and 45 percent of mobile phone users reporting they used their device weekly to perform local searches. A new Localeze/15miles Fifth Annual comScore Local Search Usage Study also shows that tablets are an important player in the purchase cycle, with 86 percent of tablet users reporting they had made a purchase from their most recent tablet-based local search. Smartphone users indicated the top reason for using a mobile for local business search is their need for fast information on the go. “With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said 15miles president Gregg Stewart , in a written release. “As local-based applicati...

Full article: http://searchenginewatch.com/article/2156209/How-Mobile-S...

Tweets

New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

New comScore Study Suggests 50 Percent Of Local...

searchengineland.com 29 Feb '12, 4pm

Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (togeth...

Bing Testing New, Google-y Local Search Results

Bing Testing New, Google-y Local Search Results

searchengineland.com 01 Mar '12, 6pm

If imitation is the sincerest form of flattery, the folks at Bing Local are paying Google a very nice compliment with a ne...

i am buying this. omg. i'm in love.<3

coach.com 03 Mar '12, 5pm

© 2012 Coach, Inc. COACH, Coach Signature C Design, Coach Op Art Design, Coach & Tag Design, Coach & Lozenge Design, Coach...

Preparing Your Search Program For Mobile In 2012

searchengineland.com 02 Mar '12, 1pm

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of...

Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Google+ Local Marketing Pilot Programs for Larg...

searchenginewatch.com 29 Feb '12, 10am

Google may have abandoned relevance for an aggressive social media power play when it began prominently displaying Google+...

How Business Names Might be Used by Google in Local Search Ranking Signals

How Business Names Might be Used by Google in L...

seobythesea.com 28 Feb '12, 2pm

Since McDonalds is so short a business name, the query used as part of the webscore might be expanded to [mcdonalds warren...

Social Search Result Rankings for Top 500 Tech Writers [Study]

Social Search Result Rankings for Top 500 Tech ...

searchenginewatch.com 28 Feb '12, 10am

Considerable attention has recently been paid in the search industry to Google’s Search Plus Your World . The release, whi...

Mobile will be a huge trend in 2012, as it alre...

searchengineland.com 04 Mar '12, 2pm

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of...

SearchCap: The Day In Search, March 1, 2012

searchengineland.com 01 Mar '12, 9pm

Bing Testing New, Google-y Local Search Results If imitation is the sincerest form of flattery, the folks at Bing Local ar...

SearchCap: The Day In Search, March 2, 2012

searchengineland.com 02 Mar '12, 9pm

Nathon Fillion Demonstrates His “Google Maps Pose” Last week on Jimmy Kimmel Live, actor Nathon Fillion demonstrated his G...

Search Engine Guide: Search Engine Marketing an...

searchengineguide.com 04 Mar '12, 5pm

I've talked before about how Google might have cracked the code on qualified sales leads through search. Somehow, sites ar...

Now Is The Time To Take Your Local Business Mobile

Now Is The Time To Take Your Local Business Mobile

searchengineland.com 05 Mar '12, 4pm

See above for a list of the most popular mobile apps for local business searches. While your local business is probably al...

Why Small Businesses Need BOTH Social & Search

Why Small Businesses Need BOTH Social & Search

smallbusinesssem.com 04 Mar '12, 9pm

I’d like to answer that question with some data from recent surveys that address how consumers use search and social netwo...

March 04th, 2012 - “Local Delights” with Chef E...

whatshappening.sg 01 Mar '12, 5pm

Learn how to whip up a few local dishes with Chef Eric low, who will be teaching his signature dishes such as Ayam Pangang...

Daily Search Forum Recap: March 1, 2012

seroundtable.com 01 Mar '12, 9pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other se...