29 Feb '12, 5pm

9 Things You Might Not Know about DKI

Going back to my original statement, DKI is ultimately an efficiency tool, not an optimization tool. If you’re hard-pressed for time, dealing with long-tail keywords, or simply have better things to do, DKI is a great option. If you really want to have the best PPC account structure (i.e. small, well-targeted ad groups), however, DKI isn’t going provide any benefit over static ads. If you add in the fact that with DKI you lose some control over your messaging (in GDN, or if your QS is too low, or if you have unique keyword casing), I would say DKI doesn’t help improve your AdWords numbers compared to old-fashioned static ads. So I’ll end with some wisdom that you certainly did know if you’ve read much about DKI: proceed with caution!

Full article: http://www.searchenginejournal.com/9-things-you-might-not...

Tweets

new

new

grist.org 29 Feb '12, 9pm

Nathan Myhrvold. (Photo by Red Maxwell.) Yesterday, I wrote about a new peer-reviewed paper from inventor Nathan Myhrvold ...

9 things: Primary Colors Handbags - PurseBlog: With many of my favorite online shopping haunts showing bright pr...

9 things: Primary Colors Handbags - PurseBlog: ...

purseblog.com 29 Feb '12, 3pm

When I see red, yellow, and blue paired together I am immediately reminded of my childhood. I specifically remember my fir...

12 Google Link Analysis Methods That Might Have...

seobythesea.com 01 Mar '12, 8am

In the Google Inside Search blog, Google’s Amit Sighal published a post titled Search quality highlights: 40 changes for F...

[Oh Look, Krill!] Things I've Been Up To

[Oh Look, Krill!] Things I've Been Up To

lookykrill.blogspot.com 02 Mar '12, 2am

Me And My MILO Photo by Nestle I grew up drinking MILO, the popular malted chocolate drink. It was one of the first things...

29 fun things to do on Leap Day

29 fun things to do on Leap Day

mnn.com 29 Feb '12, 1pm

Photo: dcysurfer / Dave Young /Flickr Today is Leap Day: Feb. 29. It's an extra day that only comes around every four year...

Geek Health: Things You Need to Know [Video]

searchenginejournal.com 02 Mar '12, 7pm

If you work behind a computer or live like a geek I think the following video could be helpful. Dr. Weil talks about diets...

Handle with Care: Dynamic Keyword Insertion #FF #B2B

Handle with Care: Dynamic Keyword Insertion #FF...

webmarketing123.com 24 Feb '12, 9pm

In the past we’ve discussed the benefits and potential dangers of using dynamic keyword insertion (DKI) to easily create r...

Zomg totally can relate =____= -- by @fourfeetnine

Zomg totally can relate =____= -- by @fourfeetnine

fourfeetnine.com 28 Feb '12, 3pm

You know you’re an adult/old when… … you’re happy running errands/shopping alone because you don’t waste time. … all the f...

Also, suitcase should perhaps hold clothing for doing book-related things. Like, you know, this:

Also, suitcase should perhaps hold clothing for...

alternativeconsumer.com 04 Mar '12, 7pm

Ever wonder what to do with all those old phone books sadly stacked in your closet? How about recycling them into a kicky ...

85% of Americans Want Better Environmental Coverage. Let the Media Know.

85% of Americans Want Better Environmental Cove...

treehugger.com 29 Feb '12, 2pm

The environment affects all of us: our life quality, our business sustainability, our economic fortunes. But the environme...

Our parents might know this - Wonderland Amusement Park, Kallang

Our parents might know this - Wonderland Amusem...

The park had opened in 1969, just in time for me to have the many thrills and spills as I sought as a primary school boy. ...

Three Things To Look For When Hiring On oDesk

Three Things To Look For When Hiring On oDesk

morganlinton.com 28 Feb '12, 4pm

Good Reviews From Previous Employers – this is #1 for me for a good reason and one of the reasons why I really like oDesk....

Things to do March 5: Organised by The Substati...

todayonline.com 04 Mar '12, 9pm

Organised by The Substation and Objectifs Centre for Photography & Filmmaking, the third Singapore Short Films Awards rece...

5 MORE Things to Start Making at Home | Care2 Healthy Living

5 MORE Things to Start Making at Home | Care2 H...

care2.com 28 Feb '12, 3pm

I recently posted the article 5 Things to Start Making at Home (which included resources to help you make handsoap, compos...