29 Feb '12, 4pm

Online Video, Digital Advertising, & Storytelling For A New Generation

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable. On closer inspection, however, perhaps not. It goes without saying that digital is the monetisation King of Advertising, the Crown Prince of ROI, the Lord of Accountability. It is great at prompting action – buy instantly, download here – and this is why direct response makes up more than half of digital display advertising spend. But what is less clear is its ability to tell stories. Storytelling Key To Online Video & Digital Media Success? Some of the most memorable (and successful) ad campaigns of all time have this in spades. Take the Gold Blend couple for...

Full article: http://www.reelseo.com/online-video-storytelling/

Tweets

@yanoak @ge0k wanna watch this? The Lady. bewar...

gv.com.sg 29 Feb '12, 5am

Luc Besson takes on the inspiring true story of Burmese pro-democracy activist, leader and political prisoner Aung San Suu...

The Devil Inside (In Digital)

gv.com.sg 29 Feb '12, 5am

(You will enjoy instant benefits after registering. Please note you are required to fill in a form and it takes about 5 mi...

Act of Valor (In Digital)

gv.com.sg 29 Feb '12, 5am

An unprecedented blend of real-life heroism and original filmmaking, Act of Valor stars a group of active-duty Navy SEALs ...

Yahoo Threatens Facebook With Lawsuit Over Adve...

searchenginewatch.com 29 Feb '12, 7am

Yahoo has warned Facebook that it will face legal action if the social network doesn't sign licensing deals for patents Ya...

4 Hot Digital Advertising Trends You Can’t Ignore

4 Hot Digital Advertising Trends You Can’t Ignore

searchenginejournal.com 27 Feb '12, 5pm

Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social med...

Really reall...

mercedes-benz.com 10 Mar '12, 8am

Warning Because JavaScript is deactivated in your browser, the page may not be available in full function.

GUYS - do me a favour and vote for the Kiwi brand to win the comeptition...voting closes today!

GUYS - do me a favour and vote for the Kiwi bra...

taxiadvertising.com 06 Mar '12, 2pm

Taxiadvertising.com have been providing successful taxi advertising solutions for World leading brands for over a decade. ...

5 Online Video Marketing Lessons – The Reel Web Creator Tip #28

5 Online Video Marketing Lessons – The Reel Web...

reelseo.com 29 Feb '12, 5pm

This week for our Creator’s Tip video we take a look at an example of someone else’s video marketing efforts and critique ...

Winner! @Amobee named Mobile Marketing and Advertising agency of the year #GSMA #GMA12

Winner! @Amobee named Mobile Marketing and Adve...

e27.sg 29 Feb '12, 10am

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic. Powered by WP Gre...

The Weekly Online Video News Round Up – New You...

reelseo.com 04 Mar '12, 7pm

After a busy week, and a relaxing weekend, it’s nearly time to start the cycle all over again. But before you dive into th...

The Woman in Black (In Digital)

gv.com.sg 13 Mar '12, 5pm

(You will enjoy instant benefits after registering. Please note you are required to fill in a form and it takes about 5 mi...

SS12 lookbook & video campaign plannin' & preppin'

SS12 lookbook & video campaign plannin' & preppin'

thehanselblog.blogspot.com 02 Mar '12, 4am

is food afterall and has such unique vibrant colours (I think it's the traditional version of the current cake rage - the ...

The Most Shared Online Video Ads For February 2012

reelseo.com 05 Mar '12, 8pm

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched...

John Carter (In Digital)

gv.com.sg 07 Mar '12, 4am

From Academy Award(R)-winning filmmaker Andrew Stanton comes "John Carter"--a sweeping action-adventure set on the mysteri...