29 Feb '12, 4pm

New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps

Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve written up here and here . In this article I want to focus on a single finding: 49 percent of smartphone and tablet owners are using apps to find local information . On one level this is unremarkable and makes sense; apps are popular and there are lots of apps that use location in one way or another. We know from Google that 40 percent of browser-based mobile search has a local or offline intent. That already represents significant query volume. But what if half of the local search query volume on mobile devices (and tablets) g...

Full article: http://searchengineland.com/study-suggests-50-percent-loc...

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